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Do you also have so many clothes in the closet that you rarely wear? And what actually happens with all the clothing that we bring to the collection containers every year? Research by the UvA (University of Amsterdam) shows that the Dutch buy 46 new items of clothing every year and throw away 40 items of clothing. In total, a Dutch person has an average of 173 items of clothing hanging in the closet, of which 50 items of clothing have not been used for a year. 

'Worldwide, 38.7 million tons of textiles are lost every year, of which at least two thirds could still have been reused!'

Worldwide, 53 million tons (that is 53,000,000,000 kg (!)) Of fibers are produced annually for the clothing industry. 12% of this is lost in the production process. When washing clothes, another 0.5 million tons of plastic microfibers ends up in the oceans. And after the use of clothing, 6.4 million tons (12%) of low-value textiles is recycled (cleaning cloths and insulation material) and only 1% changes from clothing to clothing. No less than 73% ends up in the incinerator or landfill every year. That is 38.7 million tons of textile, of which at least two thirds could still have been reused! (Source: A New Textiles Economy 2017 - Ellen MacArthur Foundation Report).


According to Marc Meijers, founder of DenimX - Smart Upcycling, this must and can be done differently! 

After years of intensive research, he discovered a way in which old jeans regain value by transforming them into new products. After collection and sorting, the jeans are pulled apart (fiberized). DenimX is then able, together with its production partners, to process these fibers from discarded jeans into recycled composite board, felt or yarn. For example, for the production of plate parts, the jeans fibers are mixed with a bio-based plastic and then processed into a non-woven cloth. Pressing this cloth creates a hard plate that then can be pressed into the desired 3D product shape. 

By keeping the original denim fibers in sight during the developed process, DenimX is able to create products with a unique aesthetic that tell the story of their origins. In short, the discarded jeans are visible in the products. This makes the DenimX products a real eye-catcher for people who want to contribute to a more sustainable world. If you want to know more about DenimX, click on this link to visit the website of DenimX.